Unshipped

A podcast about the things that never launched. Every episode, someone walks us through a project that died — the startup that ran out of road, the feature that shipped to nobody, the album that never got mixed, the building that was never built. What it was, how far it got, and the exact moment it became clear it was over. We are not interested in the tidy lesson at the end. Most of these stories do not have one. We are interested in the part everybody skips: what it was actually like to be inside a thing that was quietly failing, before anyone was willing to say so out loud. New episodes every other Tuesday. Hosted by Nell Farrow and Vikram Sethi.

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We raised £4m and built a product nobody asked for

Two years, eleven employees, one launch, and almost no users. Dov walks us through every decision that felt correct at the time.

Dov Krasner raised four million pounds on a deck, hired eleven people, and shipped a product that acquired, in his words, "not zero users, which was somehow worse". What makes this episode unusual is how reasonable every decision sounds as he explains it. There is no obvious villain and no single fatal error — just a sequence of sensible-seeming choices that added up to a company solving a problem nobody had. We spend the last twenty minutes on the shutdown itself: how you tell eleven people, what you owe them, and what he would do differently about that conversation specifically.